A personal encounter with deforestation years ago when a Malaysian rainforest was razed and ground into wood chips to serve a local paper plant turned mathematician-economist Rhett A. Butler into one of the Web's foremost champions of rainforests and biodiversity. Butler embarked on a four-year research and writing project that he published online so people could it read it for free. It became the seed for Mongabay. Named for a small island off Madagascar, Mongabay delivers news, commentary, and hey, kids! educational material about the world's biological treasures, from the Congo to the Pacific Rim to the Amazon. Worlds are colliding: a recent story on Mongabay about financial investments in ecosystems that soak up carbon also appeared in the Wall Street Journal.
Sample Mongabay post: [T]he Chinese view the environment as higher than corruption, social security, housing prices, and the cost of education. In comparison with a recent American poll, the Chinese are more than twice as likely to rank the environment as their largest issue.