Looking ahead, IFF, Givaudan and other leading fragrance and flavor suppliers are hoping to move beyond taste and smell to alter how products feel. One IFF technology, CoolTek, helps Mylanta to feel cool when swallowed and makes a Liz Clairborne summer fragrance, Curve Chill, feel cold on your skin. An Indian apparel brand, Urban Yoga, employs another IFF technology to embed lotions into clothing so it can deliver aloe vera to your skin and the smell of lavender to your nose. And beyond feel, IFF is focusing more and more of its research on health and wellness. Partners include manufacturers who want packaged food products to taste salty, for instance, without actually being high in sodium, or sweet without containing as much sugar.