Once a scent has been blended in the lab, it's time for real-world testing. Before trying out a scent on consumers, IFF employees often take the smell home to their families and friends or wear it around the office. Here, Senior Perfumer Jean-Marc Chaillan and Senior Fragrance Development Manager Anahita Mekanik are getting a whiff of a new scent worn by colleague Liz Gomez. When IFF was helping to develop Clinique's Happy in 1996, Nicolas Mirzayantz, now head of IFF's fragrance development, gave it to his wife to wear so they could smell it together in a real-world environment. In addition to casual testing, IFF conducts formal psychological studies of its scents, asking consumers in more than 30 countries to respond to detailed questions such as how a fragrance makes them feel, what type of product they might expect to find it in and what texture of material it evokes.