Health: Peddling the Pomegranate

The Pomegranate is hot. Although it's a challenge to eat the raw fruit without getting a mouthful of seeds and astringent pith, pomegranates are everywhere now in the form of juice, concentrates and extracts, all heavily promoted for better health. Much of the popularity is the work of a California-based company, Pom Wonderful. It pays researchers to study the benefits of pomegranate juice, gives doctors information on positive studies and, of course, sells pomegranate products. The juice is a beautiful wine-red color and tastes delicious. But is it especially healthful?

Red and purple fruits owe their colors to...