Thursday, Jul. 09, 2009

Bjorn Borg Underwear

No one epitomizes Sweden like onetime tennis ace Bjorn Borg. Granted, a pair of boxer shorts from his eponymous underwear line won't guarantee grace under pressure, but they're among the lightest and brightest bits of Sweden you can buy. Top picks are the short shorts for men and the mini shorts for women, in basic block colors or eye-popping prints. The Bjorn Borg concept store is on Sergelgatan, tel: (46-8) 217 040.