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Then again, the true audience may not be us but other stars. Producers for all the shows say they are beset with appearance requests from stars who watch the shows, especially Cribs, whose guests often reference other segments and use their own to offer shout-outs or subtle digs. "I've watched a few of these MTV Cribs," says musician-DJ Moby in his downtown New York City loft, "and it doesn't seem like anyone has a bookshelf. I'm concerned that people aren't reading anymore." Maybe not. But at least they've got the Cristal on chill.