(3 of 6)
Those paragraphs went off like a grenade in the otherwise unremarkable study. The press ran alarming stories about blameless children being left behind. The White House called a conference on childhood development. Parents snapped up news of both, hoping it wasn't too late to undo whatever damage they had unwittingly done to their kids. "Every parent began to worry," says John Bruer, president of the McDonnell Foundation and author of the book The Myth of the First Three Years. "They thought, 'If I don't have the latest Mozart CD, my child is going to jail rather than Yale?'"
In order to make up for their feared lapses, parents indeed started buying the approved kinds of music--and a whole lot more. A study conducted by Zero to Three, a nonprofit research group, found that almost 80% of parents with a high school education or less were assiduously using flash cards, television and computer games to try to keep their babies' minds engaged.
Child-development experts, however, consider these sterile tools inferior to more social and emotional activities such as talking with or reading to children. These specialists agree that the only thing shown to optimize children's intellectual potential is a secure, trusting relationship with their parents. Time spent cuddling, gazing and playing establishes a bond of security, trust and respect on which the entire child-development pyramid is based. "We have given social and emotional development a back seat," says UCLA's Tyler, "and that's doing a great disservice to kids and to our society."
Trying to pump up children's IQs in artificial ways may also lead to increased stress on the kids, as the parents' anxiety starts to rub off. By four or five years old, the brains of stressed kids can start to look an awful lot like the brains of stressed adults, with increased levels of adrenaline and cortisol, the twitchy chemicals that fuel the body's fight-or-flight response. Keep the brain on edge long enough, and the changes become long-lasting, making learning harder as kids get older.
But the fact is, the kids don't have to feel so pressured--and neither do their parents. It is true, as the marketers say, that a baby's brain is a fast-changing thing. Far from passively sponging up information, it is busy from birth laying complex webs of neurons that help it grow more sophisticated each day. It takes anywhere from a year to five years, depending on the part of the brain, for this initial explosion of connections to be made, after which many of them shut down and wither away, as the brain decides which it will keep, which new ones it will need and which it can do without. During this period, it's important that babies get the right kinds of stimulation so their brains can make the right decisions. The right kinds of stimulation, however, may not be the ones people think they are.