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But biographer Stafos says people are often unintentionally honest about themselves. One man, who prepared his biography with his wife, even though both are only in their 30s, described his wife's best quality this way: "She's a very hard worker." Other clients send regretful messages via their bios: they wish they had been better parents; they apologize to friends for a betrayal. "In the memoir culture right now, there's so much confession," says Tyler. "We're just a part of that." Maybe. But the Cassitys are also poised to extend that memoir culture, for better or worse, into all our deaths.