Chrysler's Bling King

After a tough year, Detroit's troubled carmaker is back-- thanks to a maverick designer and a car that is dazzling the hip-hop crowd

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What concerns analysts like Prudential's Michael Bruynesteyn is that Chrysler's mix of all-new or redesigned vehicles will be meager next year compared with that of rising rivals such as Honda and Nissan. And Chrysler has shown a penchant for resorting to costly incentives at the first whiff of sagging sales. Looking ahead, Zetsche says, "profitability is our No. 1 guiding principle," even if that means accepting a smaller share of the market. As for Gilles, he's hard at work on the next generation of Chrysler minivans. He won't breathe a word about their design. You can assume, though, that dubs will be sold separately.

--With reporting by Joseph R. Szczesny/Detroit

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