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Indeed, whether greetings come on paper or flash on your computer screen, the real draw will always be content that can speak volumes in a phrase or two or untangle complex thoughts with simple illustration and verse. There's an industry study that gets bandied about that notes that the average greeting-card customer spends some 17 minutes agonizing over a $2 card purchase. That more than anything else is proof that people today are still consumed with saying just the right thing. The question is whether greeting-card companies will be the ones to say it.
--With reporting by Andrew Keith/Kansas City, Mo.