A Rival Takes The Reins

Apprehensions abound as the flashy editor of Cosmopolitan replaces Glamour's revered leader

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Whitney's devoted writers and editors worry about the kind of internal culture that Fuller, who has a reputation as a prima donna and a harsh manager, will create. "Under Whitney," says an editor, "there are no tears, no screaming fits, no fabulous darlings." To her credit, Fuller is known to be very loyal to favored staff members. Catherine Romano, who worked as an editor under Fuller at YM, MC and Cosmo, explains that while Fuller can be "tough and demanding," she finds talent in people "and lets them max out on their ability."

Last week some media watchers speculated that Fuller's installation was provoked in part by Conde Nast CEO Steve Florio's machismo. Poaching the enemy can appear heroic. As an editor of a major women's magazine put it, "There's been so much bad press about him he had to change the dial." (Florio took a beating in a recent FORTUNE piece that accused him of atrocious management and of lying about the profitability of Conde Nast publications.)

What's next for Glamour is unclear. Fuller says she's not yet sure what she'll do but knows that she won't "throw everything out." Does she consider herself a journalist? Indeed. Says she: "I have a nose for news."

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