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So far, Flynn has remained atop the few polls that have been made public, but his margin is small and the number of undecideds high. In any case, voters aren't likely to start paying attention to the race until just before the winner-take-all Sept. 15 primary. (Its victor has a virtual lock on the November general election.) By September, Gabrieli hopes, a summer's worth of provocative issue ads will have kicked in with voters. In a field of 10 candidates and as few as 100,000 people expected to cast ballots, 11,000 votes could conceivably be enough to win. For Gabrieli, who will end up spending around $3 million, that would mean that victory cost $273 per vote.