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10 LEE JEANS: "FERRY BOAT" This TV ad has a terrifically imaginative boy-chases-girl premise. In it, a bearded twentysomething frantically pulls up to a boat as it is about to depart. His license plate reads OHIO. He's looking for the beauty in Lees, and when he finds her, he hands her a necklace. "Excuse me," he says. "You dropped this back there." She smiles and asks, "Where?" His response: "In Nebraska."
...AND THE WORST
DURACELL BATTERIES The creators of the TV Puttermans, the jowly, cackling family of puppets used to hawk Duracell batteries, seem oblivious to the fact that advertising should, at the very least, never be ugly. The mere sight of this brood, at picnics and on porch swings, could make one long for the disturbing Energizer bunny. Moreover, the ads try to satirize American life's most overcaricatured theme, retro suburbia. Memo to Ogilvy & Mather: let them run down.