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If the two Menendez brothers, who admitted to slaughtering their parents and were unknown before their trial, can be made human enough to deadlock two juries, the prosecution has its work cut out for it. Much of the public thinks it already knows Simpson from his role of good guy. In a celebrity-struck culture, it will be fascinating to see if the prosecution can show that the public didn't know this man at all. They only knew the one he played on TV.