Broadway's 1959-60 season, though not a high-water mark in the vanished heyday of the book musical, brought The Sound of Music, Fiorello!, Carol Burnett in Once Upon A Mattress and Jackie Gleason in Take Me Along. Yet it is probably best remembered among devotees for a show business story called Gypsy, which was based on the memoirs of a stripteaser's rivalry with her actress sister but evolved into a harrowing portrait of their implacable stage mother, played by Ethel Merman in her final and, many feel, greatest origination of a Broadway role.
For actresses, the idea of emulating Merman is intimidating, but the part has proved irresistible. Rosalind Russell memorably played it on film in 1962. A 1974 Broadway revival brought Angela Lansbury a Tony award, and a 1989 revival did the same for Tyne Daly. Gypsy has never been better told nor Momma Rose more arrestingly played, however, than in the 3-hr. CBS television version to air this Sunday starring Bette Midler. If there is ever again to be a mass audience for filmed musicals more complex and less percussive than MTV videos, this is the vehicle to blaze the path.
The project is a big risk for CBS, which is paying more than $5 million for two showings despite Broadway's ordinarily limited appeal on screen, and for the producers. To help offset the $14 million cost, Gypsy will be released as a feature film internationally and perhaps in the U.S. A soundtrack is already on sale. Says Robert Halmi Sr., an executive producer: "When Bette decided she wanted to do it, that's when this project came to life."
Midler, who has re-ignited her career with a smash national tour this fall, may be a good choice for getting ratings but she was a risky one artistically. She has always been more of a personality than an actress, more engaging as herself than as someone else, save in her exquisite portrayal of a doomed Janis Joplinesque singer in The Rose. Midler's style is ironic, mocking, frequently distanced from the material she is playing. The Momma Rose of Gypsy is a desperate, driven woman, unfazed by law or morality in her single-minded pursuit of stardom for her children and, by proxy, herself. Her life is about perseverance, not talent. Irony has no place in her makeup.
Nevertheless, Midler long yearned for the role. "The music has always knocked me out," she says. "It's one fabulous song after another." Her showstoppers include Everything's Coming Up Roses; Some People; Mr. Goldstone, I Love You; You'll Never Get Away From Me; Together, Wherever We Go; and the climactic Rose's Turn. At a youthful 47 (she turned 48 last week) she looks plausible both as the mother of preadolescents and, in the later scenes, as the mother-cum-manager of a mature burlesque star. Says Midler: "I never thought I'd be old enough to play this part. When you're very young, you imagine yourself with a lot of padding. As you grow older, you realize you don't need the padding any more."