Advertising: What's It All About, Calvin?

Jeans genius Klein pumps lots of cash and controversy -- but not many jeans -- into a magazine supplement

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Not everyone is enthralled. Some find the material offensive, the message obscure, the numbers questionable. "Are sales going to offset the cost of Calvin's 116 pages? I suspect not," says a magazine-publishing executive. "His supplement is more of an ego piece." But Klein has no doubts. "People get the message," he says enthusiastically. "It's big, it's sexy and it's so right."

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