Design: The Conrans: A Genuine Dynasty

Shrewd marketing of tasteful products has built an empire

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Sir Terence's latest project may be the one closest to his heart: the world's first museum devoted exclusively to modern industrial design. Located in the dockland area of London, the four-story building will be finished in 1989. Sir Terence is already planning the exhibits, but do not look for roomfuls of extravagant furniture or wacky-looking appliances. Expect the sort of simple, utilitarian pieces that have helped make Conran a household name -- and have helped make the Conran household a dynasty of design.

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