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It is all getting a little too serious for Dyson. "I have seen people engaged in heavy discussions on television about the new taste. People have to loosen up a bit." And it is all happening, quite by design, just when the summer season is about to begin and roughly 2 billion gal. of cola will be sipped, chugged or spilled. Dyson is convinced that his company has done the right thing at a time when Americans are "predisposed to change." Says he: "When the dust settles, we will be successful, and, well, I'm sorry, Coke is better." American consumers, of course, will have the final say.