People: Jul. 6, 1962

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Her son Tom made the announcement, without the usual society-page flourishes: "Mrs. Anna M. Rosenberg will marry Mr. Paul G. Hoffman on July 19." Those who know them both could hardly believe it. "What do you mean. Paul Hoffman and Anna Rosenberg?" said a friend. "They don't have time to get married." Recently divorced from her husband of 43 years, Anna. 59, became a Democratic power soon after she joined the New Deal in 1934, was Harry Truman's Assistant Secretary of Defense for Manpower—highest post ever for a woman in the Pentagon's trousered world—now bosses her own public relations agency. Widower Hoffman, 71, a lifelong Republican and a friend for 20 years, is a supersalesman who made a million before he was 35, was the Marshall Plan's first administrator and boss of the Ford Foundation, now manages the U.N.'s Special Fund for underdeveloped nations.

As another friend put it: "She's a Democrat and he's a Republican, but mainly, they're both dynamos.

Out of the Danbury, Conn., federal prison strode Parolee James J. Moran, 61, his red hair turned white after 10½ years, his 220-lb. frame scaled down to 190—and his lips still sealed. A protege of ex-New York City Mayor William O'Dwyer. Moran was nailed in 1951 as the ''guiding genius" in a $500,000-a-year shakedown racket of oil burner contractors. Bigger fish in the city administration were feeding on the take, but Moran, offered a break if he named names, scornfully replied: "I came into this world a man—and I'm going out a man."

Free Enterpriser Barry Goldwater, 53, interrupted his Senate labors for a session at the trading post. For an undisclosed amount of stock in Associated Dry Goods Corp., a department store group with 1961 sales of $326.8 million, the Arizona Republican sold the 102-year-old family stores. Goldwaters of Arizona. With the three Goldwater stores. Associated has 40, including New York's fur-trimmed Lord & Taylor chain. Barry remains Goldwaters' $12,000-a-year chairman.

After two successful three-orbit flights National Aeronautics and Space Administration scientists decided that a six-orbit spin, probably in September, would be "well within the capability of the capsule" and of the man who flies it. Tagged for the job: Navy Commander Walter M. Schirra Jr., 39, whose parents were both pilots. Outgoing, witty and completely self-possessed, Schirra (rhymes with hurrah) is married to an admiral's step daughter, has two children. Because of the flight's length, he will be brought down in the Pacific off Midway, not in the Atlantic.

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