SHOW BUSINESS: King Arthur & Co.

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How quickly and how much can he gain on Hollywood? In Britain, if his production reaches 100 pictures a year —the maximum with present studios—he may cut Hollywood to 70% of the total box-office take in the United Kingdom, thus cut the dollar drain on Britain by about $20,000,000. On the same production basis, he might send enough top pictures to the U.S. to step his profits up to $18,000,000. This would be a blow to Hollywood. But Rankmen bumptiously predict that within five years they will be digging up $50,000,000 in Hollywood's acre, and cutting deeper into its take in Britain. This would certainly shake Hollywood, as well as make Rank's movies a big source of dollar exchange in Britain. It might encourage the Socialists to nationalize the industry. If that happened, then Hollywood might find that its marriage was turning out to be an affair with Bluebeard.

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