(2 of 2)
A kindly, baldheaded, pot-bellied little man, barely five feet tall and talking in a broad German accent. Carl Laemmle has a harmless egoism which in 1931 caused him to engage Poet John Drinkwater to write his autobiography. He also kept a book in his office in which he had his employees write down what they thought of him. He likes wearing a red carnation in his buttonhole, eats enormous quantities of Sanerbraten. Bitterly determined never to lose control of his company, he refused $10,500.000 for it in 1929, denied rumors that it was in pawn all winter.
Under the new regime, Carl Laemmle Sr. will lose his presidency, will stay on in some less authoritative capacity. The presidency will go to Robert Cochrane, Laemmle's right hand man since 1906. Carl Laemmle Jr., Sales Manager James R. Grainger and his able producer son Edmund are also likely to remain with Universal. In other respects, the studio will be reorganized. No cinemanufacturers, Buyer Cowdin and associates, whose backing includes Eastman Kodak Co. and Electrical Research Products Inc., will hand production management over to their friend, Producer Charles R. Rogers, associate producer at Paramount from 1933 to 1935, who promoted this deal. First job for Producer Rogers will be to weed out Universal's brood of minor Laemmles, install an abler personnel.