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1 have read TIME for some time. It is easy to criticise, it is difficult to create. If I might I would criticise your criticisms as being too caustic. Especially upon Foreign News — the British Empire.
I am sure you give the impression that every difficult problem is being dealt with with far less sense and ability than could be done by you, who can have few of the facts, none of the experience nor understanding of the immense variety of cross difficulties encountered.
Why not sometimes give credit for some competence! As a nation the U. S. cannot afford to pride itself on colonial enterprises nor on ability to run things much better at home. I shall enjoy your future copies much more if you could drop those superior caustic wisecracks on subjects you can know so little really.
C. B. Costin-Nian
Lieut. Colonel
6 Balbu Royal Tank Corps
Messa Matruh
Western Desert, Egypt
(Facing the Italians!!)
TIME will continue' to report all the world's important "difficult problems'' fully and impartially. — ED.
Herald-Post's Growth
Sirs:
It is with regret that we find it necessary to write you in connection with the Story appearing on p. 63 of TIME, March 9.
The story dealing with Mr. Emanuel Levi's leaving the Courier-Journal of Louisville and assuming responsibility as publisher of the Chicago Herald & Examiner is a very excellent one. Mr. Levi's ability is generally recognized. His extremely valuable service to the Courier-Journal and Times is a matter of common knowledge.
It seems to us that these things could have been said, with equal effectiveness, without damaging reference being made to the Herald-Post. The statement in connection with the Herald-Post is untrue. There has never been a 5-year period in the history of this newspaper when operating losses even approximated the sum of $6,000,000.
In 1930 the financial and political empire of James Brown crumbled. The National Bank of Kentucky and the BancoKentucky Corporation were forced into liquidation. Mr. Brown, at that time, owned the Herald-Post and it, as a part of the Brown interests, was forced into receivership.
For the past two years, the present owners of the Herald-Post have been diligent in an attempt to preserve for Louisville and the State of Kentucky this institution. It is a difficult and costly task for a newspaper to fight back to respectability and public acceptance.
However, during the past year the growth of the Herald-Post has established, as far as our knowledge goes, an entirely new record in circulation performance.
On January 1, 1935, the Herald-Post had a net paid circulation of 40,000. Today it has a circulation in excess of 57,000 daily. It is paid circulation; 98.7% of the accounts are collected.
Our average gain in national advertising for the last three months of 1935 was in excess of 160%. . . .
J. M. PRATT
Publisher
The Herald-Post
Louisville, Ky.
Potent Lesson
Sirs:
On pp. 14 & 15 of TIME, March 9, as well as in other news accounts of what happened to General Hagood, it seems to me should be a potent lesson to those of us who pride ourselves on being loyal Americans.