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I would advise you so to arrange your advertisers' type, copy and layout as not to confuse your readers with your valuable news. On my way from New York I became thoroughly disgusted getting tangled in Milshire Dry Gin, Parker House and other ads while I was in a news-seeking mood. In fact I became so enraged that I pitched the copy out the window. Luckily it was at a train stop—for I had left my ticket in it. . . .
H. T. LITTLE Pittsburgh, Pa.
Sirs:
At last some advertisements we can read and enjoy. Every week I used to watch for the Des Moines Register & Tribune ad because it was entertaining, and it didn't insult my intelligence. This issue [Sept. 3] I was delighted to find no less than four advertisements in crisp TIME style. If a few more advertisers would follow suit, I'd be a real cover-to-cover reader, instead of skipping the advertisements which are so often blatant or, what's worse, just plain dull.
R. M. HARPER Louisville, Ky.
Six months ago TIME asked its readers if they were unable to distinguish at a glance TIMEstyle advertisements from editorial text (TIME, March 12). Few readers registered confusion, and the trend of replies indicated that the advertisements were popular. Has reader sentiment changed? Do Readers Gorov, Walker and Little now represent the majority?—ED.
New Word
Sirs:
. . . You may be interested to know you have increased my vocabulary by the word moppet, for I had to look it up, and now that I know I can use it.
I am grateful for the publicity (TIME, Sept. 10) and thank you for all the time and trouble you put into it. . . .
NURA New York City
Sirs:
Many thanks for kudos given my baby sister "Nura" [TIME, Sept. 10]. However, your explanation as to the "Buttermilk Tree" is incorrect.
To the usual childish queries anent the subject our dear mother assured us babies were found "under the Buttermilk Tree which grew on a wishing ring."
. . . "Nura" has two older sisters, myself and Mary Blake Woodson, fictionist and long a member of the editorial staff of the Kansas City Star. . . .
CONSTANCE D. WOODSON Kansas City, Mo.
Truscon Transaction
Sirs:
The footnote at the bottom of p. 43, Sept. 10 issue of TIME, requires correction. This footnote reads as follows:
"Truscon's President Julius Kahn and his directors were severely criticized last year when the listing of additional Truscon stock on the New York Stock Exchange revealed a new wrinkle in corporate financing. Pressed for funds to meet a bank loan, the company sold 65,000 shares of stock it did not own, partly in the open market, partly by option. The stock was borrowed from President Kahn and other big shareholders. After the stock was sold, the company issued new stock to Mr. Kahn & friends. What Truscon did, in effect, was to sell short, but instead of buying back the stock as every other market operator must eventually do, it merely printed new certificates."