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The Ford of France differs from the Ford of Dearborn in another fundamental. Mr. Ford has no flair for advertising. M. Citroën's publicity sense is as much responsible for automobiles in France as his introduction of mass production. He backs expeditions to explore Africa and Asia in Citroën equipment. He makes toy automobiles in enormous quantities to sell to French children. Over terrific public protest he made the Eiffel Tower blaze out in 100-ft. electric letters the single word CITROËN. At his personal expense he has floodlighted most of the monumental structures in Paris, believing that in the cool of the evening people would ride around in Citroën taxis looking at the Citroën wonders.*
*0nly good news to André Citroën last week was the end of the month-long Paris taxi strike. He owns some 7,000 Paris taxis. Having been promised a cut in the price of gasoline (now 50¢ per gallon) the turbulent taxi drivers scampered back to their cabs as eagerly as they had abandoned them.