The Press: Professional Etiquet (Cont'd)

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William Randolph ("Young Bill") Hearst Jr. owns an amphibian plane which he allows to do double duty for his father's New York American and New York Evening Journal. Last week he sent it out, carrying a reporter and cameraman, to find a schooner missing in storm-swept Long Island Sound with eight men and two women aboard. The plane spotted the passengers & crew marooned at a lighthouse. Boasted the American: N. Y AMERICAN PLANE FINDS 10 LOST IN BOAT. Shouted the Journal: 10 TELL JOURNAL PLANE RESCUE. Of all other Manhattan papers, only the conscientious Times bothered to report that the plane was Hearst-owned.