A Hot Fight over Cold Drinks

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The question, though, is whether American consumers are ready to drink that many more sodas. By one estimate, for the industry to match the growth rate of the past 35 years over the next 35 years, every American would have to down 1,900 bottles of soda annually by the year 2017. That works out to more than five soft drinks a day. —By John Greenwald. Reported by Marc Levinson/Atlanta and Sue Raffety/New York

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