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Last week Reyers was expanding again, opening a new boot store around the corner with six to eight employees. Though Jubelirer is gradually turning operations over to his sons Mark, 31, and Steven, 28, he still worries about every move. Says he: "I have to buy heel heights, colors and styles long in advance of the season, and be at the fashion whim of customers. The odds are stacked against me. Every season is a gamble. Sometimes I think my money would be better in CDs."
There is a pause, and the truth emerges. "But I love shoes."