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For theater and arena operators, however, the advent of computerized ticketing has been a boon. In a 1980 survey taken for the League of New York Theaters and Producers, 39% of the respondents said that charge-by-phone services made them more likely to attend a Broadway show. And attendance at rock concerts received an undoubted boost from the proliferation of Ticketron outlets during the 1970s. Says Ticketmaster Chairman Fred Rosen: "Our goal is to make ticket buying as convenient as possible. And the telephone is the ultimate convenience."