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Publicity about the Witnesses usually emphasizes their phenomenal success at recruiting. Most of the movement's energies are poured into proselytizing. For each of the 196,656 people baptized last year, the Witnesses conducted 740 visits to people's homes and distributed 1,650 copies of their various books and magazines. The other side of the story is that the Witnesses suffer more back-door losses than other groups. Analysis of the sect's own reports indicates that 335,000 people have left the Witnesses since 1972. And since the End mysteriously failed to materialize in 1975, the number of new Witnesses being baptized has suddenly dropped by a third.