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No wonder secular companies are starting religious book houses. Boasts the catalogue of one of the newest: "You can rely on Master's Press being a Conservative/Evangelical publisher." The most popular books are also relentlessly upbeat and inspirational, promoting personal experiences and fulfillment, not dry doctrine. And their quality? Even Booster Bass, taking a brief break during his exposition, admitted, "There's a lot of froth coming off the presses."