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Allbritton is known to be casting around for someone to succeed Newbold Noyes, 55, the Star-News' editor since 1963. Bill Moyers, former L.B.J. press secretary and a onetime publisher of Long Island's Newsday, is one of several possibilities. As for politics, Allbritton says only that his paper will be "objective and fair." Yet a me-too editorial stance would hardly help the Star-News gain much ground against the liberal Post; its best strategy may be to present itself as a strong conservative alternative. One thing seems certain: Allbritton plans a vigorous personal role. "I'm going to give the Post a run for its money," he says. "I think we can really make our presence felt."