Western Europe: Signs of a Shake-Up

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∙ITALY is almost overrun with cars, but that has not stopped Fiat from selling more autos in Europe than anyone else ($1,300,000 last year). This year it stands to increase its share of the European market from 20% to 25% if Citroën comes into the fold. At home, sales have fallen off under competition from imports and from government-owned Alfa-Romeo. But Agnelli, Fiat's ardent pan-European, is more than making up for the decline with increased exports. Taking a tip from Detroit, he is bringing out several new models, including the fast-selling 124 coupe; yet he still insists that Europeans will never go for the "policy of waste" of annual changeovers. He will soon be able to test his theory in action. Fiat, which is fast becoming the first "interterritorial company," as Agnelli calls it, may be the first to face the Americans in strength all over Europe.

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