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The other point of view is held by Franchellie Cadwell, woman president of Cadwell Davis, Inc. and the creator of a sexy campaign for Taji perfume ("Even the next morning, a little Taji still lingers"). Sex advertising, says Miss Cadwell, has become self-defeating. "All our ads end up looking like a million others. Sex is so overdone these days that it is nauseating." Taji, as a result, will soon begin a new campaign. Men and women will not even appear together in its ads.