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As for Teddy's future, Bull looks to the past, his tone Churchillian. "They have gone into battle on guns, tanks and in haversacks. They have saved lives by intercepting bullets, breaking falls, and just being around. They've flown round the world, been drowned in floods, burned in concentration camps and worshiped as totems. There are no cases of disloyal, treacherous or cowardly Teddy bears. They seem destined to survive everything and emerge as a triumphant symbol of something or other."