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The real problem is how to find one's car in the parking lot at the five and dime. The answer is to add a homey little touch-up. Tony Martin's Rolls has a special $1,000-plus finish called "pearl metallic," but it is really ground-up fish scales. The late Marie Macdonald had platinum-dust paint on her Caddy, but Elvis Presley has diamond dust on his. For further easy identification, Presley's car sports a yacht-style rear-seat lounge, portholes, gold lame drapes, gold curtains, gold mouton carpeting, gold-plated telephone and 24-carat hubcaps and tail pipes. The hubcaps on Ursula Andress' BMW, on the other hand, sport medallions that depict Ursula emerging from a swimming pool.