Executives: American Motors' New Gospel

  • Share
  • Read Later

(2 of 2)

It could be a good buy. Evans already can count a paper profit of at least $200,000 on his investment. The company has quite a way to turn, but its Kelvinator appliance sales—an estimated 20% of its $1 billion-a-year total —are strong. The erosion that cost A.M.C. 16% of its auto dealers since 1963 has been halted. Evans has enough confidence that he lately increased his stock holdings to nearly $3,000,000, or about 1½% of A.M.C. shares. "What a deal it would be," he muses, "if I could turn that company around."

  1. 1
  2. 2
  3. Next Page