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It could be a good buy. Evans already can count a paper profit of at least $200,000 on his investment. The company has quite a way to turn, but its Kelvinator appliance salesan estimated 20% of its $1 billion-a-year total are strong. The erosion that cost A.M.C. 16% of its auto dealers since 1963 has been halted. Evans has enough confidence that he lately increased his stock holdings to nearly $3,000,000, or about 1½% of A.M.C. shares. "What a deal it would be," he muses, "if I could turn that company around."