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In his spare time Fred Beck helped write the last five Burns & Allen radio programs, but rejected a 39 weeks' contract with them. He also has turned down book publishers, and the Associated Press, which wanted him to write a column. Last week Beck went to work for 20th Century-Fox, earning "crazy movie dough" on a 51-year contract. He plans to take a couple of hours off at lunch each day to continue writing his market column. Fred Beck's assignment at 20th Century-Fox will be to lure people to Fox pictures. Angelenos were willing to bet that no Beck-described picture would be supercolossal.