(5 of 5)
In these days of bedlam, it is up to someone to teach the people to use their brains and as an educator your broadcasts were good. If you take your radio shows off the air, you will deprive the public of one of the best means of knowing the world's events.
Your magazine and radio entertainments are needed. It is up to you to keep a badly wanted educational feature going.
R. L. SWITZER
St. Louis, Missouri
Poet
Sirs:
Time marches on, 'tis we who stay To hear the tidings you portray.
There's scarce a program on the air With yours in interest can compare.
For hushed attention from the start Pays tribute to dramatic art. If TIME should cease to broadcast now, Some thousands would protest,—and how!
FLORENCE FISHELL
Chicago, Illinois
"The March of Time" is, of course, an advertising campaign. Its specific purpose having been accomplished, TIME'S Business Department sees no need to continue to spend some $6,000 a week on this particular form of advertising. But it now appears that the advertising is considered by many to be a public service. Whose the responsibility to continue it — TIME'S? TIME-subscribers'? the radio chains'? a philanthropist's? the government's? TIME will gladly cooperate in producing "The March of Time." But TIME will pay for radio advertising only when it desires such advertising. Obviously TIME cannot be expected to buy advertising when it does not want it, in order to perform public service.