Business: Another Playboy Hutch Cleaning

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Playboy Enterprises has long written off nearly all of Hefner's lavish living costs as promotional expenses. The Internal Revenue Service has filed a claim against the company for $7.7 million in additional taxes for the years 1970 through 1972; Hefner's expenses, among many other things, are involved. He has put the 54-room Playboy mansion in Chicago up for sale (asking price: $2.5 million) and moved to a 29-room Xanadu in Beverly Hills; Daniels flies out every other week to brief him, but otherwise they rarely confer on day-to-day operations. There is talk of an eventual successor to Hef as chief. One candidate for the title: his daughter Christie, 24, who is now concentrating on new magazine development and presumably one day will wind up owning a big chunk of Hefner's 72% of Playboy stock, at present worth $48 million.

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