Special Section: 200 Faces for the Future

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president of the New York Times Co., is a former Wall Street lawyer who was schooled at Yale and the University of Chicago. He went to the Times in 1963 as general attorney, six years later was named one of the company's then half-dozen vice presidents. As top adviser to President Arthur ("Punch") Sulzberger, he led the company's executives in urging publication of the Pentagon papers in 1972. With a reorganization of management last year, he was picked by Sulzberger to be one of three executive vice presidents and to handle legal, financial and other corporate affairs.

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Robert Gottlieb, 43, president of Alfred A. Knopf, is a compulsive reader and passionate editor who once thought of himself as purely literary. After graduating from Yale and studying English at Cambridge University, he returned to his native Manhattan and, he says, "I found to my astonishment, gratification and horror that I had some business talents as well as literary ones." He joined Simon & Schuster in 1955, left to become editor-in-chief at Knopf in 1968. Convinced that good writing sells, Gottlieb has won a devoted following of top authors. Among those he personally edits are John Cheever, Doris Lessing, Anthony Burgess, John le Carre, Jessica Mitford.

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Earl G. Graves, 39. Chase Manhattan has a friend in Earl Graves. The bank put $25,000 into his monthly Black Enterprise magazine four years ago, now values its investment at nearly $500,000. Graves went from Brooklyn's Bedford-Stuyvesant ghetto to win a scholarship at Morgan State, later was an adviser to Senator Robert Kennedy's Bed-Stuy redevelopment project. An ex-Green Beret captain and federal narcotics agent, he started Black Enterprise in 1970, turned a profit the first year, now earns more than $2 million in ad revenues. Suave and ambitious, Graves has expanded into book publishing, urban consulting, land development and market research.

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Harold Greenwood, 42, was an ex-policeman and college dropout when he became a clerk at a modest Minneapolis savings and loan company in 1955. Today the Midwest Federal Savings and Loan Association has assets of $1.1 billion, and Greenwood is its president. An energetic proponent of inner-city rehabilitation, he co-authored part of the 1968 Federal Housing Act; this year he is increasing the proportion of his firm's inner-city lending from 17% to 41%. He has given 20% of his officer and supervisor jobs to women. Greenwood regards inaction on critical issues by both the Administration and Congress as a boon to grass-roots leadership: "It's a healthy thing, this feeling that we'll have to do it ourselves."

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Charles Gwathmey, 36. He is best known as the designer of university buildings like Whig Hall, the contemporary student center built into the burned-out shell of a building at Princeton, as well as private residences and beach houses. Within his profession, however, the North Carolina-born, Yale-educated architect is conspicuous for his innovative approach to high-density housing. "Low-cost housing is a social problem," he says, noting that lack of privacy is the chief shortcoming of most public apartment projects.

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Donald J. Hall, 45, joined the board of his family-owned greeting-card business six years after graduating from Dartmouth, a decade later replaced his