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The black cosmetics are also finding a nonblack market. In Los Angeles, Mexican Americans are buying from black lines; their skin tones are closer to those of blacks than of whites. White women have begun buying black as well—some because they have extra-oily skin, others because they find the low prices attractive. On the day a new black-makeup line was introduced at one Los Angeles store, 65% of the buyers were white. Asked why, one white customer explained, dreaming of a healthy-looking suntan: "I plan to get much darker this summer."