(3 of 3)
Perhaps some day magazines may be delivered by electronics, cheaply and efficiently. But facsimile technology lags, and "that day is a long way off," according to Stephen E. Kelly, president of the Magazine Publishers Association. "If the rates become effective as proposed," Kelly says, "some of us won't be around to see it."
-Since World War II, no annual second-class increase had exceeded 14%. The average yearly increase was 6.8%.