Milestones: Jan. 10, 1964

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Died. Helen Landsdowne Resor, 77, widow of Stanley Burnet Resor, longtime (1916-1955) president and chairman (1955-1961) of J. Walter Thompson, the nation's second biggest advertising agency (estimated 1963 billings: $450 million), herself a vice president and director for more than four decades, renowned for her sprightly copywriting ("The skin you love to touch") and pioneering use of famous name testimonials (Eleanor Roosevelt once endorsed White Owl cigars); after a long illness; in Manhattan.

Died. John H. ("Jack") Minds, 92, fullback on the 1894-97 Pennsylvania elevens that won 55 of 56 games, who against Harvard kicked football's first point after touchdown from placement, was the first to make an art of hiding the ball, the first to use the "coffin-corner" kick, became a Walter Camp All-American by scoring 15 touchdowns, two field goals, 27 extra points in 1897, a record that would be impressive even in today's high scoring game; in Philadelphia.

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