Autos: Setback for Studebaker

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Already running around Studebaker's secret test track near South Bend are five handmade cars designed to carry the Avanti look into every Studebaker price range. Ultimately, Egbert hopes to introduce these cars as his new line and transform his company into a U.S. version of West Germany's Daimler-Benz, turning out distinctive autos whose appearance would not be significantly changed from year to year. But this is a long-range gamble, and if Studebaker is to stay in automaking, Egbert must reverse the company's sales slump very soon. Whether he can do that will probably be determined not by the Avanti look—which cannot be introduced throughout Studebaker's line before 1965—but by the more conventional design changes that Studebaker has already scheduled for the 1964 Lark and Hawk.

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