People: Aug. 2, 1963

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The trade had been buzzing for months with stories that the American Broadcasting Co. was not entirely happy with James C. Hagerty, 54, its vice president in charge of news operations. When he took the job in 1961, Ike's former press secretary thought that ABC's news announcers should be re porters. But the idea flopped for the simple reason that most reporters have the public personality of an Underwood portable. So it came as no real surprise when ABC announced that Hagerty would now become a vice president in charge of corporate relations for the network's parent company, American Broadcasting-Paramount Theaters, Inc. In that post, he will most likely serve as a spokesman for A.B.-P.T. before Congress and the FCC, where a politician is a politician.

One of the Astors drives a bulldozer.

Two others run a small electrical appliances shop, and Johann Jakob Astor is a retired cop. All of them, and about 75 other families of the same name, live in Walldorf, West Germany. They were the ones fur-trading Millionaire John Jacob Astor left behind to go to America in 1783. And on the 200th birthday of "the great Dollarmacher," the Walldorfers threw a week-long party, drank beer, and recalled the town legend of how old John Jacob arrived for his one return visit: he was wearing humble clothes and was scorned as a failure, whereupon he stormed out of town to return riding in an elegant landau attended by a huge staff of servants. It was a grand party last week, except for one Astor who complained: "They have all that money over there in America, and they never gave me a pfennig."

When he picks up the mallet and helmet, Britain's polo-playing Prince Philip, 42, has to take his royal lumps like anyone else. Two years ago, he broke a bone in his left ankle. Last month he fell from his pony, bruised his shoulder. In the Midhurst Town Cup semifinals, Philip, with one goal already to his credit, was hard on the attack when his left elbow was slashed by another player's loose bridle. Pausing only for a hasty bandaging, he re-entered the game and scored another goal, helping his Windsor Park team to a 12-5 victory. Afterward, it took three stitches to close the wound. Next day he was back again, and though his team lost, he could be well pleased, as he toweled off after the match, with what critics called "a capital galloping game."

A young seminarian has become wildly infatuated with her, and is about to give up his studies for the priesthood. But Sophia Loren, 28, playing a 14-carat call girl in Vittorio De Sica's afilming trilogy, Yesterday, Today and

Tomorrow, knows just how to get him back to the books. If he keeps on studying, she promises to give up bed and booty for a week—and that includes her real boy friend, played by Marcello Mastroianni, 38. So there's nothing to do but twist the night away. And that was O.K. with Actress Loren. "Marcello does a beautiful twist," she said cannily. "But then he is a great actor all over."

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