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Elvis Presley, the 21-year-old bobby-soxers' delight, shot the Ed Sullivan Show's rating up to 43.7highest in two years. Actor Charles Laughton, his glib tongue in his dumpling cheek, introduced Elvis with: "Ed insisted I give a high tone to the proceedings," then, to the frenzied shrieks of the teenagers, let Hillbilly Presley take over. Crooner Presley, sideburns dripping with sweat and goose grease, mumbled through three songs, gave his guitar a thorough clouting, contorted his mouth suggestively and his pelvis more so. When it was over, parents and critics, as usual, did a lot of futile grumbling at the vulgarity of this strange new phenomenon that must somehow be reckoned with.