(2 of 2)
The ultimate salvation of the country club may well be the same thing that, makes supermarkets a multibillion-dollar business: mass appeal at mass prices. Unlike the old-fashioned clubs owned by members, a new class of club is starting up owned by businessmen, who frankly aim at big memberships as the road to survival. In Dallas, eight new clubs have opened since the prewar era, and most of them run one membership drive after another. Four more are being formed. In Denver, the Pinehurst Country Club will open next spring on 300 acres to cater to the new class of up-by-the-bootstraps lawyers, engineers, doctors and almost anyone else who wants in. Says Manager Ray E. Hubbard: "Our typical member will be a man of 34 who is buying a good house and furniture and two automobiles." With a projected membership of 2,000, Pinehurst can offer bargain prices. Initiation fee: $300. Dues: $144.