Invisible Tailor

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Money Saver. After Booth has installed PhotoMetric at all his Bennett stores, he will lease the equipment to other retailers (at $75 to $100 a month, plus royalties) and to manufacturers at cost. The retailer will merely have to take the picture and send it to the manufacturer to make the suit. Booth estimates that any retailer with a gross of $50,000 a year can profitably adopt PhotoMetric. The greatest savings will be in alteration costs, inventory, space, insurance, etc. In fact, Booth thinks that anyone can set up in business with a swatch of cloth and a camera, without knowing anything about tailoring.

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