February 1922First office for work on the Newsmagazine set up at 141 E. 17th Street, New York City.
March 3, 1923Vol. I, No. 1 of TIME. Editors: Briton Hadden, Henry R. Luce; Associates: Manfred Gottfried, Thomas J. C. Martyn, Alan Rinehart, John A. Thomas. Circulation Manager: Roy E. Larsen. Advertising Manager: Robert L. Johnson. Circulation: 12,000.
Nov. 5, 1923First coated-stock ("slick-paper") cover. The man-on-the-cover that week: Giulio Gatti-Casazza, manager of Manhattan's Metropolitan Opera.
October 1924Circulation: 50,000.
November 1924TIME'S Letters column first appeared. A correspondent announced himself as a "cover to cover" reader. (TIME still cherishes his kind.)
September 1923TIME moved to Cleveland.
December 1923Circulation: 100,000.
January 1927First red-bordered cover and first color advertisements.
April 1927Tide, an advertising trade paper, started by TIME Inc. Sold, November 1930.
August 1927TIME'S editorial office returned to New York. Its printing moved shortly afterward to R. R. Donnelley & Sons, Chicago (Donnelley has printed TIME ever since).
January 1928First Man of the Year: Charles A. Lindbergh.
October 1928Circulation: 200,000.
November 1928First color cover: Emperor Hirohito of Japan.
January 1929First managing editor, John S. Martin.
Feb. 27, 1929Briton Hadden, 31, died of a streptococcus infection which reached his heart. Hadden's illness was the occasion for appointing a managing editor. Before that, Luce and Hadden had alternated as editor and business manager.
August 1929TIME'S morgue began to grow from a file labeled by Foreign News Researcher Cecilia Schwind "material which ought to be kept." TIME'S morgue is now a vast fact silo with a staff of 57 people.
November 1929TIME'S first news bureau opened, in Chicago, by David Hulburd.
February 1930First issue of FORTUNE.
February 1930TIME circulation: 300,000.
March 1931MARCH OF TIME radio program started.
April 1932TIME Inc. acquired ARCHITECTURAL FORUM.
May 1932TIME moved to the Chrysler Building.
November 1933John Shaw Billings, managing editor.
October 1934Circulation: 500,000.
February 1935First issue of MARCH OF TIME motion picture.
March 193$First Current Affairs test.
October 1936TIME censored in England for stories on Edward VIII's abdication crisis.
November 1936TIME became member of Associated Press.
November 1936First issue of LIFE.
September 1937Manfred Gottfried, managing editor.
March 1938Circulation: 700,000.
May 1938TIME moved to TIME & LIFE Building, Rockefeller Center.
May 1938TIME absorbed Literary Digest.
September 1939Roy E. Larsen elected president of TIME Inc.
May 1940Philadelphia printing operation begun (in addition to Chicago).
March 1941P. I. Prentice appointed publisher.
May 1941First Latin American edition of TIME. (Current Latin American circulation: 41,447.)
May 1942Maurice T. Moore elected chairman of the board.
July 1942Circulation: 1,000,000.
