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To get out of the red, PM had considered raising its price ("at a time when PM was campaigning all-out to keep prices down!") and taking ads. PM no longer argued that ads were sinister ("most people like to read ads"), but only that its press equipment was not up to expanding to an ad-filled paper. Just give him a few hundred thousand more nickels a day, pleaded crusader Ingersoll, and he'll not only put out a bigger and better PM—he'll build up a whole chain of them.
* For other news of Editor Ingersoll, see MILESTONES.